Released on = August 28, 2007, 6:58 am

Press Release Author = Drew Adams

Industry = Software

Press Release Summary = Contactology\'s new feature keeps list owners from having to
learn a new interface to create trackable bulk email messages

Press Release Body = Durham, N.C. - 8/28/2007 - In a new and potentially
revolutionary step, Contactology, a web-based email marketing software company, has
developed a way for email marketers to send messages to their contact lists using
any email reader.

Normally marketers or communications professionals who are in charge of sending out
email to permission-based email lists have to log into a website or use an
unfamiliar interface to create their messages. Contactology has taken that step out
of the process by allowing email marketers to use their normal email readers to
create, schedule and send trackable, bulk email messages.

\"We thought, \'wouldn\'t it be great if email marketers could use the tools they are
familiar with to be able to create messages that they send to their contact lists?\'
With EasyCast, any list owner can create a mass email message and send it out to
their lists without having to learn a complicated system or struggle with web-based
HTML editors,\" said Drew Adams, President of Contactology.

The process works like this: Each contact list inside Contactology is given an
EasyCast address that looks and operates just like a regular email address. When a
list owner is ready to create an bulk email, they simply create the message using
the email reader of their choice -- Outlook, Lotus Notes, Gmail, or anything that
can create an email will suffice -- and then send it to that EasyCast email address,
which in turn distributes the message to all contacts designated to that list. Any
images that are embedded in the email are automatically turned into hosted images,
and any attachments are automatically turned into hosted attachments. A
confirmation reply is sent to the list owner, confirming the contact list they are
sending the message to. From there, the list owner can send, schedule or delete the
mailing. No log in is required.

\"We wanted to take a lot of the runaround out of the process. Just create your
message, send and go,\" said Adams.

Also, with EasyCast, any messages sent through the system are enabled with open and
click-through tracking, so list owners can see exactly who opened the email, how
many times they opened it and what the click-through percentage is for each message.
EasyCast also handles bounce back and unsubscribe requests seamlessly.

In some ways, this new feature could allow email marketers to skirt around the
thorny issues that exist with Outlook 2007 rendering. Outlook 2007 uses Microsoft
Word\'s HTML rendering engine, which does not support many HTML/CSS properties that
email marketers have come to rely on. With EasyCast, email marketers can use
Outlook 2007 to create the messages, thereby insuring that they will look accurate
when received and read in Outlook 2007, as well as other email readers.

EasyCast is especially useful for people who use email lists to send
announcement-type emails, such as, a severe weather announcement distributed to a
school list. Because no one needs any special training to send to lists, authorized
administrative staff can handle sending out the emails to lists of recipients using
their current email readers.

To learn how "easy" the EasyCast feature is, just visit http://www.contactology.com
and sign up for a trial account or visit http://www.contactology.com/easycast.php to
read about how the system works.





Web Site = http://www.contactology.com

Contact Details = Drew Adams
Contactology
706A 9th Street - Suite 202
Durham, NC 27705
(866)363-0670